Video & Media

Color Grading

Professional color correction for video material.

Color Grading Stages

1. Primary correction

   • White balance - neutralizing color casts
   • Exposure - brightness and contrast
   • Black and white levels

2. Secondary correction

   • Masking and element isolation
   • Skin tone correction
   • Selective color adjustments

3. Stylization (look)

   • Color palette matched to the project mood
   • LUTs (Look-Up Tables) for consistency
   • Special effects (grain, glow, vignette)

Terminology

Term	Meaning
LUT	Color preset for quick stylization
Node	Processing stage in DaVinci Resolve
Waveform	Luminance graph of the image
Vectorscope	Color saturation graph
LOG/RAW	Formats with wide tonal range

Workflow

1. We receive your footage (preferred: ProRes, DNxHR, or RAW)
2. We establish visual references (films, photos, mood boards)
3. We create an initial primary correction
4. Scene matching - color consistency between shots
5. Stylization based on the agreed look
6. Revisions (typically 1-2 rounds)
7. Export in the target format

Input and Output Formats

Stage	Formats
Input (preferred)	ProRes 422/4444, DNxHR, RAW (BRAW, R3D), LOG (S-Log, C-Log)
Input (accepted)	H.264/H.265 (with quality loss)
Output	ProRes (for editing), H.264/H.265 (for distribution)

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Content Production

Creating material for social media platforms - from concept to finished post.

Platform Specifications

Platform	Aspect Ratio	Resolution	Length	Audio
Instagram Reels	9:16	1080x1920	up to 90s	yes
TikTok	9:16	1080x1920	up to 3min	yes
YouTube Shorts	9:16	1080x1920	up to 60s	yes
Stories	9:16	1080x1920	15s segment	yes
YouTube (standard)	16:9	1920x1080+	any	yes

Production Stages

Pre-production

• Brief - goals, target audience, key message
• Concept - format idea, hook, CTA
• Script/storyboard - shot plan
• Location - studio or on-location

Production

• Setup - lighting, audio, camera
• Recording - multiple takes, different variations
• B-roll - supplementary footage

Post-production

• Editing - cuts, pacing, structure
• Graphics - text overlays, animations, branding
• Audio - music, effects, voiceover
• Color - visual consistency
• Export - platform-optimized output

Content Packages

For artists and brands that need regular content:

Package	Contents	Frequency
Starter	4 reels	1/week
Growth	8 reels + 4 stories	2/week
Pro	12 reels + 8 stories + 1 long-form	3/week

Every package includes:

• Photo/video shoot session
• Full post-production
• Copywriting (captions, hashtags)
• Publishing schedule

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Audio for Advertising

Professional audio production for advertising campaigns.

Voice-over

Voice recordings for commercials, explainers, and IVR systems.

Process:

1. We receive the script
2. We select a voice artist (voice bank or casting)
3. Recording in the studio with a director
4. Editing and processing
5. Synchronization with video (if applicable)

Languages: Polish (native), English, German - others through our collaborators

Jingles and Audio Branding

Short musical motifs that identify a brand.

Element	Length	Application
Jingle	5-30s	Radio/TV spot, intro
Sound logo	2-5s	Ad ending, app
Mnemonic	<2s	Notification sound

Jingle creation process:

1. Brand brief - values, tone, target audience
2. Competitive analysis - what already exists in the market
3. 2-3 proposed musical directions
4. Development of the chosen direction
5. Mix and mastering
6. Versions (different lengths, instrumental variants)

Sound Design for Advertising

Sound effects and atmosphere that strengthen the message.

• Foley - realistic sounds (footsteps, doors, objects)
• SFX - special effects (whoosh, impact, transition)
• Ambience - background sound (city, nature, office)
• UI sounds - interface sounds (click, swipe, notification)

See also Sound design

Music for Advertising

Options for sourcing music:

Option	Description	Cost	Rights
Original	Custom-composed	Highest	Full
Library	Stock license	Medium	Limited
Sync license	Existing track	Variable	Negotiable

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Audio-Video Synergy

As a recording studio with video capabilities, we offer full integration of sound and image under one roof.

What Does This Mean in Practice?

• One provider - you coordinate audio and video through a single team
• Cohesive vision - the same crew from start to finish
• Faster turnaround - no passing materials between different companies
• Better quality - audio recorded with video in mind, and vice versa

Typical Projects

• Music videos (production + audio post-production)
• Commercials (video production + jingle/voiceover)
• Music content (recording + promotional reels)
• Behind-the-scenes (session documentation)

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Frequently Asked Questions

Can I submit footage recorded on a phone?

Yes - we accept material in any format. However, we prefer ProRes, DNxHR, or RAW, as these offer far greater flexibility for color correction. With phone-recorded H.264/H.265 footage, the quality of color grading will be more limited.

How long does a content project take?

It depends on the scope. A single reel typically takes 2-3 business days from recording. A full month’s content package is planned with a 2-week lead time. A music video or commercial takes 2 to 6 weeks depending on the scale of production.

Can I order audio for an ad without video?

Of course - audio production (voiceover, jingles, sound design) is a standalone service. The synergy with video is an additional option, not a requirement.

What languages do you offer for voice-over?

We produce voice recordings in Polish (native), English, and German. Other languages are available through our trusted collaborators.

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For Whom?

• Artists and bands - who need music videos, promotional reels, and session documentation
• Brands and agencies - looking for cohesive audio-video production for advertising campaigns
• Content creators - who need regular social media material with professional post-production
• Companies - in need of voiceovers, jingles, audio branding, or corporate video
• Anyone who values convenience - one team from audio recording to final video edit

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